This guide is primarily for our CDA team—designers, strategists, content creators, and leaders—who are responsible for maintaining the integrity of CDA’s visual and verbal identity. Whether you're writing an email, crafting a proposal, designing a new interface, or leading a project, this guide ensures that you have consistent language and visual direction to help you articulate and showcase CDA’s brand ethos.

• Creative Team: Designers, illustrators, and digital creatives will find the Visual Identity section crucial to executing brand assets, from logos to color schemes and typography.

   

• Content Team: Writers, marketers, and social media managers will use the Verbal Identity section to align messaging, voice, and tone across all client communications, blogs, pitches, and social platforms.

   

• Producer & Strategists: These teams will benefit from understanding how CDA’s core values translate into actionable strategies and decisions throughout each project lifecycle, ensuring consistency in delivery.

   

• Partnerships Team: The Partnerships and BD teams will use this guide to communicate CDA’s vision and value proposition consistently when engaging with potential clients, partners, or collaborators. From initial outreach to RFP responses to contract discussions, ensuring the CDA brand voice is clear and impactful is crucial to building lasting partnerships and expanding our business.

This guide is also for external partners, including agencies, freelancers, and collaborators, who work alongside CDA to extend our brand presence or support project delivery. Understanding our guidelines will help you communicate our vision and create materials that feel cohesive and authentic to the CDA brand, ensuring that we remain aligned in our efforts.

• Agencies & Partners: Whether you're working on brand campaigns, advertising, or digital experiences, this guide provides clarity on visual and verbal identity to ensure your output aligns with our essence.

   

• Freelancers & Contractors: Designers, writers, photographers, and videographers who are creating assets for CDA will benefit from understanding the dos and don’ts of our visual and verbal language, allowing them to create content that feels integrated with CDA’s established voice.

   

• Collaborators on Joint Projects: Partners or external teams working on collaborative initiatives can use this guide to align their work with CDA’s mission and ensure consistent branding across shared platforms, products, or campaigns.

Lastly, this guide is for current and prospective clients who want to understand how CDA expresses its values and vision. As we work together to bring your brand to life, this document provides insight into how we approach design, strategy, and communication, helping you understand the depth of CDA’s process and ensuring that the work we do together feels authentic and true to your goals.

• Branding Clients: If you are working with us to define your brand’s identity, this guide will give you insight into how we approach co-creation, aligning verbal and visual identity with your brand values.

   

• Digital Experience Clients: For clients collaborating with CDA on web design, product development, or digital ecosystems, this guide will showcase how we bring strategy and user-centered design together through cohesive visual storytelling and consistent messaging.

   

• Enterprise Solutions Clients: This guide highlights how our systems thinking and collaborative approach are embedded into our work, ensuring that each product and system we design reflects a unified, strategic direction.