Start with the obvious.
Cōllective, Design, Agency.
Cōllective Design Agency
The name “Cōllective Design Agency” was carefully chosen to reflect collaboration, co-creation, and shared ownership.
Design is not just about creating visuals—it’s about creating purposeful systems, stories, and experiences with our clients, communities, and collaborators. Our name redefines the traditional notion of a “design agency,” which is often limited to aesthetics and visual appeal. Instead, we see ourselves as a collective force that transforms ideas into powerful, human-centered solutions.
We redefined “Cōllective,” “Design,” and “Agency” to emphasize co-creation, strategic storytelling, and empowerment. When naming sub-brands or internal products, we continue that line of thought—especially referencing how “Cōllective” or simply “Cō” can appear in sub-names.
“Cōllective”
reflects our belief in co-creation, where we work alongside clients and communities, shaping their brand’s future with shared insight and collaborative processes.
“Design”
goes beyond visuals. It encompasses strategy, systems, and storytelling that enable brands to thrive in a fast-evolving world.
“Agency”
is about empowerment. It’s not about doing minimum work for our clients, but about giving them the tools and strategies to take the lead, adapt, and create meaningful connections with their audience.
“Cō” naming approach
Given that “Cō” in “Cōllective” encapsulates the core essence of collaboration, we bring this philosophy into our sub-brands and product names. The use of “Cō” signifies a deeper commitment to co-creation, empowerment, and synergy, providing a consistent identity across all aspects of CDA.
The macron “ō” over the "C" is a deliberate choice to make our names distinctive. While "Collective" or “Co” is more common and widely used due to its ease of typing as well as SEO purposes, the “Cō” serves as a visual and symbolic marker that aligns with CDA’s spirit of collective action and purposeful collaboration.
Guidelines for naming
This can include both external and internal initiatives, sub-brands, and products.
Start with “Cō”
The macron signifies collaboration, community, and co-creation—essential elements of CDA’s ethos.
Expand Beyond the Obvious
Brainstorm words that not only start with “Cō” but also resonate with action, growth, and synergy.
Be Memorable and Practical
While creativity is encouraged, make sure the names are easy to pronounce, spell, and remember. The name should resonate with the function of the product while maintaining the CDA core values.
Examples
The following are examples of words that start with “Cō” (using the macron) and reflect CDA’s principles. Feel free to combine, adapt, or remix these ideas to suit specific products, services, or internal tools.
List 1
- Cōntact Cōmpany
- Cō-create
- Cōmmunicate
- Cōllaborate
- Cōllab / Cō-lab
- Cōnnect
- Cōnverge
- Cōmpose
- Cōllide
- Cō-working
- Cōurage
- Cōmpel
- Cōmpete
- Cōmmand
- Cōmmitment
- Cōnfidence
- Cōmplement
- Cōmplete
- Cōllege
- Cōmpact
- Cōmpass
- Cōre
- Cōnquer
List 2
- Cō-inspire
- Cōncept
- Cōnference
- Cōnvention
- Cōntribute
- Cōnsensus
- Cōnvergence
- Cōnstruct
- Cōnfluence
- Cōhort
- Cōre
- Cō-exist
- Cōmpanion
- Cōnsolidate
- Cōncrete
- Cōncoction
Best Practices for Creating New Names
Start with Purpose
Ensure that every name clearly reflects the product or service’s function and mission. Consider the benefit it provides to users and how it relates to CDA’s values of co-creation, empowerment, and innovation.
Mix & Match
Combine different words from the categories above to create a unique name that resonates with the target audience.
Check for Domain Availability
Once you have a list of potential names, check domain name availability and any potential trademark issues.
Scalability
Think ahead—can the name work with future product expansions or feature updates? Will it grow with the product or brand?
Tips
Play with Wordforms
Use variations such as “Cō-create” (action) and “Cōnnection” (state).
Be Playful, Yet Simple
Balance creativity with simplicity. A memorable name is often the one that is easy to spell, pronounce, and relate to.
Test Internally
Ask team members, collaborators, and clients how they feel about potential names—what vibes do they get from it?
Stay Authentic
Keep the naming aligned with CDA’s mission—avoid names that feel disconnected or overly niche unless they align with your strategic direction.
